Katie Price alter ego Jordan is no stranger to the world of PR or the press, and has been able to adapt herself to different situations dependent upon the public's perception.
Over her 14 year career she has gone from public enemy to nations sweetheart and everything in between.
From page 3 model to jungle sweetheart to multi-millionaire business woman Katie Price knows how to work her PR. Recently we've seen her end her second marriage to cage fighter Alex Reid, similar to the demise in her relationship with Peter Andre, the public were not on her side.
However after a stint on Comic Relief 2011's Let's Dance saw her voted through to the final and her new relationship with Argentinian model Leandro Penna means she's gracing the cover once again of magazines and in a positive light.
Combined with Alex Reid coming across 'weak' and 'pathetic' it looks like Katie Price is back on top
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